With the advancement of mobile use, print ads which yielded huge volumes of applications in the past no longer get the attention it used to. Online recruitment has taken its place. Human resources professionals have turned an average of 80% of their attention to online recruitment and utilise content and social marketing to find talent.

While some employers still use job boards to attract new medical personnel, this has proven to become less effective.

Australian medical practices have started turning to medical recruitment agencies to find locums for temporary and permanent placements, knowing that this is the most cost-effective and specialised method for finding the most suitable applicants for the available positions. Due to that notion, agencies fill up the bulk of the space on job boards and other advertising media.

An emerging trend in the general recruitment arena, is niche job boards, and medical recruitment is a niche that targets a specific subgroup of professions: medical personnel, including GPs, specialists, nurses, radiologists, home carers, pediatricians, and so forth.

This tailored approach to recruitment focuses on a specific set of suitable applicants instead of simply grouping it with hundreds of similar positions.

Medilocum makes niche job boards available to employers, enabling them to receive more direct applications to their positions, as well as a higher level of communication.

Advantages of Medilocum:

❏It connects employers with potential locums.
❏Marketing is consistent with the available profession.
❏It offers direct contact between clients and employees.
❏Cost-effective services at innovative rates.